What’s Trending: Missguided – High Street Fashion Brand

This Manchester based fashion powerhouse has been breaking sale records and has been enjoying the growth of the company. Missguided has been established in 2009 by Nitin Passi who remains the sole owner of the brand. He build this brand from scratch when he was in his mid 20s and today it's a multi million dollar company that I can't get enough of.

I actually really like his story about how it all started, it just shows me that success comes from hard work.


Nitin Passi's father is a well know and a succesful clothing supplier but things didn't come easy for him. He borrowed 50,00o pounds from his dad in 2009 and paid him back in 2010. Missguided was a hit from the get-go.

Missguided headquarter is in Mancherster mainly because Nitin's uncle offered him a free office space in the factory that the uncle owned. Nitin had a very little experience in the business world but he noticed that any type of business growth was due to online shopping. His wheels started turning and Missguided was in the process of become one of the hottest fashion brands.

Nitin also wanted to reach the younger generation of fashionistas, even though his dad was a bit older and aimed at older generation. Nitin thought that younger fashion was a bigger demand and he was right. Missguided is known for it's rapid fashion than some of their rivals. Missguided uses UK factories and products from abroad to keep the fast fashion going. Their styles are trendy, chic and did I mention affordable?

Below I compiled few of my favorites but don't be afraid to explore, there is a lot to see 🙂

Grab 50% off (excludes sale, outlet, brands, and collaborations)


Since he was new in the fashion world, he had to jump into the deep end. In the early stage, Missguided used products from wholesalers since they didn't design anything and today they design over 95% of what's on the site.

With that being said, you need to check out the shoe section. I love their styles and how the shoes feel. Le'ts explore the shoe section a little more:)

End Note:

You can beat the prices and you cant beat these styles. I love everything that Missguided has to offer because they are up my alley. Affordable, quality and everything else - this is Missguided for you. Happy Shopping!

XoXo Nina

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