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Rock your body with basic or bold jewelry that will impress
without stressing your budget! Great discounts and coupons!

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Fun Facts:

BCBG was founded in 1989 by a designer and CEO MAX AZRIA. He started designing at a young age and spend eleven years perfecting it in his hometown Paris, France. He ultimately moved to the United States where he built a fashion empire carrying women's contemporary clothing. He has won hearts of many women by producing chic styles with french designs added. MAx Azria launched his BCBGeneration collection in 2008, collaborating with Miley Cyrus and even creating her costumes for her 2009 tour.

BCBGeneration upholds the California chic legacy and wild spirit of the West Coast. Their line is fierce, sophisticated and has a fresh look as does the generation that follows it. Their designs can give you the youthful look that you need! It's affordable and fashionable. Make a beautiful impression with styles from BCBGeneration. You won't be disappointed. Happy Shopping!