BCBGeneration and BCBGMAXAZRIA are so up my alley, I can’t even begin to tell you. I have bought homecoming, prom, and special event dresses just because I enjoy their styles that accommodates my lifestyle.
This Tunisian born designer, Max Azria, got the name inspiration from a French phrase “bon chic, bon genre” which means good style, good attitude. BCBG line can be considered as the European style couture with an American spirit.
BCBGMAXAZRIA was launched in the year of 1989 and had a great success in a short period of time since then. Celebrities got a whiff of his stylish designs and with an affordable price tag, the brand soon became one of the celebrity wardrobe must haves.
While BCBGMAXAZRIA is more for mature clientele, BCBGeneration targets younger generation and offers lower prices on their products. The brand line began in 2003 as BCBGirls with a collection of only handbags and later adding shoes and clothing. I think when a designer reaches the point where he/she has touched every woman one way or another, I would call that a successful fashion mogul!
Here are few of my favorite BCBGeneration pieces!
Design & Style
If you look at the styles that I picked out, you will recognize how rich BCBGMAXAZRIA's fashion really is. All the BCBG styles have flexibility to transform from work vibe to dinner dates without changing a thing.
One of the biggest positives that comes with buying BCBG products is that, you can wear them for years to come. I still have my vintage BCBG dresses, shoes and bags - I will never let go of my babies.
Below are some of the pieces from BCBGMAXAZRIA. When I look at them I think of them as trendy, sexy yet has the sense of grace. From black tie gowns to summer dresses, BCBGMAXAZRIA and the Generation brands have everything a woman would need to look mature yet flirtatious and lively.
Their accessories are fearless and bold with a twist of fun. In my other articles I have talked about owning at least one statement necklace to bedazzle a simple look, BCBGMAXAZRIA has amazing selection of those necklaces that will make your outfits stand out.
When I am confident with my style and my look, I can feel my attitude change - I become bold and fearless. Happy Shopping fashionistas. You have a lot to explore!